Arab Investments

The Pinnacle

The Pinnacle, a beautiful building that will sadly never reach for the sky due more to the financial crash than poor marketing. This was a fantastic project that I worked on while with Totality. The client is extremely discerning and quality of work was paramount. The initial brief was for the naming of the tower and development of the identity, we were subsequently asked to implement it across a wide variety of applications; hoardings, website, brochure and RFP documents, we also commissioned a film and produced an interactive presentation to be used by the Agents (Savills). I worked closely with the client's contractors on the design and fit out of the marketing suite which gave me a taste to take on more 3D project work.